How to evaluate a political texting platform.
We defined the category. Here is how to test it.
The Evaluation Framework
Four pillars. Twelve criteria. Apply this to any vendor in the industry, including us.
Questions to Ask Any Vendor
Before signing with any platform, ask these questions. The answers will tell you everything you need to know.
“Can you show me carrier-level delivery receipts for my last campaign?”
The Standard: Per-carrier DLRs on every single message. Not gateway confirmations. Actual device delivery.
“Are my opt-outs isolated per organization, or shared across all your clients?”
The Standard: Fully isolated opt-out pools. Your contacts are never affected by another client's campaign.
“Does my per-message cost change at 5 million messages vs 50,000?”
The Standard: Published volume pricing. No account-specific variance. No hidden surcharges at scale.
“What fees exist beyond the per-message rate? Monthly, setup, 10DLC, Campaign Verify?”
The Standard: Zero monthly fees. Zero setup fees. 10DLC registration covered. You pay for messages, not platform access.
“What is your 10DLC registration turnaround, and can you show me recent timelines?”
The Standard: 1-2 day standard turnaround, often same day. We handle the entire registration process.
“Have you ever had downtime during an Election Day send window?”
The Standard: Zero Election Day downtime. Ever. Direct-to-carrier infrastructure with no shared bottlenecks.
“If I call at 2 AM on Election Night, who picks up?”
The Standard: A person who knows your campaign, your timeline, and your goals. Not a chatbot. Not a ticket system.
“Do your delivery reports include failures and carrier rejections, or only successes?”
The Standard: Full transparency. Every delivery, every rejection, every failure. No inflated dashboards.
From 14-day setup to same-day send.
“We send 15 million texts per month across 20 registrations. Our old platform took weeks per registration and shared opt-out lists across clients. We were losing reach to contacts who never opted out of our messages. Political Comms migrated all 20 registrations in 60 minutes. Full carrier approval by 5 PM the next day.”
The Standard
Four pillars. One framework. The criteria that separate infrastructure from marketing.
Every message verified at the carrier level.
Not "sent." Not "accepted." Actually reached the device, confirmed per carrier.
The price at 1,000 is the price at 10 million.
Public rates. No monthly fees. No account-specific variance. Predictable at any scale.
Live within 48 hours. Reliable under pressure.
Same-day launch capability. Zero Election Day downtime. No bottlenecks at peak.
A partner who knows your campaign by name.
No ticket queue. No chatbot. Direct access to people who understand what you are building.
Apply the framework. Then decide.
Every feature included. $0.015 per SMS. Same-day setup. No contracts.