Technical insights, industry analysis, and expert guidance on political texting infrastructure. Data-driven strategies and proven best practices.
The industry average is 14 days. We do it in 1-2. Here's what separates direct carrier relationships from the reseller runaround.
Most platforms quote delivery rates without explaining what they measure. Here's what 98% delivery actually means, why it matters for your campaign, and the infrastructure required to achieve it.
Addresses volunteer anxiety over live conversation. Provides simple, approved conversational paths for positive replies: Thank You, Follow-up Question, and Volunteer/Donation Offer, ensuring momentum isn't lost.
Comprehensive, actionable checklist covering optimal timing, message length, managing reply volume, list hygiene, and testing protocols for the 2026 election cycle
A straightforward, event-focused use case. Explains how to send a simple, personalized invitation and use the reply feature to track RSVPs, guaranteeing higher attendance than email invites alone.
Breaks down a successful initial text message into its required components: Greeting/Personalization, Sender ID, The Ask, and Opt-Out Language. A simple template for first-time message writers.
Answers a common, practical question related to etiquette and deliverability. Provides a clear, safe sending window (9 AM to 8 PM local time) and explains why sending late at night is ineffective and rude.
Provides easy, conversational starting points beyond a simple 'Vote for me.' Ideas include asking about neighborhood concerns, confirming support, polling place info, and more.
A dead-simple how-to guide. Breaks down the entire process into three simple, manageable steps: Upload List, Write Message, Start Sending. Minimizes the learning curve for new users.
A simple comparison of the two main voter contact methods. Texting has higher open rates (98%) than calling, which often goes unanswered, and is far cheaper and faster than door-knocking.
Strips away the jargon. P2P texting explained simply as one human volunteer clicking send to one voter at a time, making it legal and personal—unlike mass, automated robo-texts.
Master A/B testing to optimize message performance, increase engagement, and maximize ROI for your political text campaigns
Discover the essential features that separate industry-leading P2P platforms from the rest: compliance tools, CRM integration, volunteer management, deliverability, and dynamic personalization
Master political SMS compliance in 2025 with this comprehensive guide to TCPA regulations, FCC rules, explicit consent requirements, and the P2P vs A2P distinction
How platforms that pool opt-outs globally reduce your voter contact and what you can do about it
Why Peerly's 'Spotlight' feature is technically impossible and what it means for your delivery rates
Essential metrics for tracking text campaign performance, interpreting data, and making data-driven decisions that improve results
Understand the technical and strategic differences between peer-to-peer and application-to-person messaging, and why P2P dominates for political engagement and fundraising
Why P2P texting platform integration with NGP VAN, EveryAction, and Salesforce is critical for campaigns. Learn about data sync, avoiding duplicates, and ensuring real-time insights
Comprehensive analysis of when to use Multimedia Messaging Service vs standard SMS. Includes examples of effective political images and cost-benefit analysis
Master voter segmentation strategies to deliver personalized messages that resonate, increase response rates, and maximize campaign impact
Master P2P texting ROI with proven formulas and metrics for voter turnout, volunteer recruitment, and fundraising. Includes real campaign case studies and success calculations
Explore common deliverability issues like carrier filtering, low reply rates, and poor sender reputation. Learn practical steps campaigns can take to maximize message delivery rates
Data-driven strategies for writing, testing, and optimizing political text messages to maximize response rates and voter engagement
Understand P2P texting pricing models, calculate true cost per conversation, and choose the best value platform for your political campaign budget
Master hyper-personalized P2P texting with data fields beyond name. Learn how to use precinct, vote history, and custom variables to create one-to-one conversations at scale
Ready-to-use, battle-tested GOTV texting scripts optimized for voter turnout. Includes polling location lookups, early voting reminders, and absentee ballot follow-ups
Navigate TCPA regulations for political campaigns with confidence. Learn consent requirements, opt-out rules, and how to avoid legal pitfalls
Master SMS keyword strategies to instantly segment audiences and trigger automated follow-ups. Learn how TEXT VOTE, TEXT JOIN, and custom keywords drive engagement
Move beyond simple fundraising asks with P2P texting. Learn stewardship strategies, personalized thank-yous, milestone announcements, and converting one-time donors to recurring programs
Master volunteer texting operations with proven strategies for simplifying onboarding, managing performance metrics, and creating positive user experiences that keep volunteer churn low
Essential criteria for evaluating political texting platforms, red flags to avoid, and how to ensure you're getting the best value and performance
Discover how P2P platforms can support and amplify relational organizing conversations within voter networks, blending technology with personal influence for maximum impact
Everything you need to know about 10DLC registration, compliance requirements, and how to maximize delivery rates for political texting
Master the best practices and avoid common pitfalls in P2P texting to maximize voter engagement and campaign success
Learn how to leverage P2P texting during non-election years to build relationships, raise funds, and prepare for future victories
Proven strategies for running effective campaigns on tight budgets, from grassroots organizing to cost-effective digital tools
Why quality voter data is the foundation of successful campaigns and how to build, maintain, and leverage accurate voter lists
Discover how personalized P2P texting increases voter turnout and engagement through targeted, meaningful communication
A comprehensive comparison of P2P texting against traditional campaign outreach to help you choose the most effective strategy
Learn how P2P texting transforms campaign fundraising with higher response rates, lower costs, and unprecedented donor engagement
Evidence-based strategies for using P2P texting to increase voter participation and win close elections